Management and Organization of Theater Activity of City Theater "Joza Ivakić" Vinkovci

Ovaj rad obrađuje tematiku menadžmenta i organizacije u kazališnoj djelatnosti. Objašnjavaju se pojmovi koji su bitni za tu temu. Najvažnije funkcije menadžmenta u kulturi su temeljne funkcije, a to su: organiziranje, planiranje, upravljanje ljudskim potencijalima, vođenje i kontrola. Menadžer u kulturi je zanimanje koje može olakšati rad u kazalištu, ali i drugim kulturnim ustanovama. Neizostavno je spomenuti i marketing, pomoću kojeg kazališta predstavljaju sebe i svoj rad. Kazališni marketing služi se sredstvima reklame, promidžbe, odnosa s javnošću i odnosa s gledateljima. Kazalište mora ispunjavati gledateljeva očekivanja i želje te ispitati tržište. Gradsko kazalište „Joza Ivakić“ Vinkovci kvalitetno je, organizirano te na pravi način promovira svoje aktivnosti i predstave koje stvara što će i biti prikazano kroz studiju slučaja prethodno spomenutoga kazališta.This paper is based on management and organization in the theater business. The concepts that are relevant to this topic are explained. The most important functions of management in culture are basic functions: organization, planning, human resources management, guidance, and control. A cultural manager is an occupation that can facilitate work in theater as well as in other cultural institutions. Marketing is also an indispensable thing, which is why the theaters represent themselves and their work. Theater marketing uses advertising, publicity and public relations media. Theater must fulfill the viewer's expectations and desires and examine the market. City Theater „Joza Ivakić“ Vinkovci is good quality, organized and properly promotes its activities and performances that it creates which will be shown through the case study of the theater mentioned earlier